Sunday 19 September 2010

A hobby horse in a stable

The stable I am in is where my daughter keeps her two ponies, she is tacking up and I am waiting to watch her ride.

My hobby horse is the way hotel brands particularly luxury ones regularly talk about 'the guest experience' as being the thing that differentiates them from others when talking to C&I agencies and they do nothing to explain how they can develop services and products to make it easy for us to do business with them. What they singularly fail to grasp is that:
* Invariably their view of their own brand is an inflated version of the reality
* They don't get to deliver the guest experience if people like me think they are too hard to do business with and we don't include them in the mix.

My daughter is about to get on her pony, so I will get off my hobby horse....

Have a great day



Peter
Peter Jackson
Mobile: +44(0)7887 794396

Sent from my BlackBerry from Vodafone- so please excuse the brevity and the typing mistakes!

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