Helen has passed her test, which is great news for her and great news for me, Carol and our cars. Not so good news for the rest of the world as Helen unleashes herself on an unsuspecting world. When I have been in the car with her I have always felt quite safe, so for the moment I have every of her confidence in her avoiding any barn doors - I know it's an horrible metaphor but please stay with it.
Not being able a bar door, or doing so by complete accident is a challenge that keeps going around in my head. Having attended lots of different trade shows and seeing the masses of people circulating trying to make contact, having taken meeting after meeting from Hotels, DMC's and Rep companies, having been deluged by hundreds if not thousands of emails it seems to me the chances of an individual property or dmc or destination of being in the right place at the right time to be considered a likely candidate to receive a brief is as likely as well......hitting a barn door in a Ford Ka in downtown Worcester.
So what is the answer? In reality what it should be is what are the questions?
* How do you ensure you are front of mind when solutions are being considered?
* What are the factors for developing a solution? How can they be influenced?
* How long is it from initial idea to a locked down proposal? What is the window of opportunity to secure a seat at the table?
* How do you access the people that take decisions and the people that influence?
* What should be invested for what return?
* What is the marginal value of different types of business?
Lots of questions and there will be more. Let's try and work out some answers.....
P
Peter Jackson
Mobile: +44(0)7887 794396
Sent from my BlackBerry from Vodafone- so please excuse the brevity and the typing mistakes!
Please reply to pj@rede2.com. Thank You
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